{
  "kind": "Synthetic editorial sensitivity calculation; not an Imprice implementation or demand forecast",
  "currency": "RUB",
  "calculated_on": "2026-10-20",
  "formula": "ceil((cost+fulfilment+minimum_contribution)/(1-commission_rate))",
  "rounding": "up to whole ruble",
  "excluded": [
    "taxes",
    "returns",
    "advertising",
    "storage",
    "acquiring outside commission",
    "fixed costs"
  ],
  "skus": [
    {
      "sku": "A",
      "cost": "600",
      "fulfilment": "80",
      "commission_rate": "0.15",
      "minimum_contribution": "100",
      "current_price": "1000",
      "candidate_price": "890",
      "floor": "918",
      "step_floor": "950",
      "allowed_minimum": "950",
      "contribution_at_floor": "100.30",
      "contribution_one_ruble_below_floor": "99.45",
      "floor_pass": false,
      "step_pass": false,
      "applied_price": "1000"
    },
    {
      "sku": "B",
      "cost": "500",
      "fulfilment": "80",
      "commission_rate": "0.15",
      "minimum_contribution": "100",
      "current_price": "900",
      "candidate_price": "820",
      "floor": "800",
      "step_floor": "855",
      "allowed_minimum": "855",
      "contribution_at_floor": "100.00",
      "contribution_one_ruble_below_floor": "99.15",
      "floor_pass": true,
      "step_pass": false,
      "applied_price": "900"
    }
  ],
  "scenarios": [
    {
      "name": "baseline",
      "A_price": "1000",
      "A_units": 10,
      "A_contribution_each": "170.00",
      "B_price": "900",
      "B_units": 10,
      "B_contribution_each": "185.00",
      "total_units": 20,
      "total_contribution": "3550.00",
      "delta": "0.00"
    },
    {
      "name": "forbidden_counterfactual",
      "A_price": "890",
      "A_units": 15,
      "A_contribution_each": "76.50",
      "B_price": "900",
      "B_units": 5,
      "B_contribution_each": "185.00",
      "total_units": 20,
      "total_contribution": "2072.50",
      "delta": "-1477.50"
    },
    {
      "name": "allowed_but_not_automatically_good",
      "A_price": "950",
      "A_units": 15,
      "A_contribution_each": "127.50",
      "B_price": "900",
      "B_units": 5,
      "B_contribution_each": "185.00",
      "total_units": 20,
      "total_contribution": "2837.50",
      "delta": "-712.50"
    },
    {
      "name": "discount_without_transfer",
      "A_price": "950",
      "A_units": 10,
      "A_contribution_each": "127.50",
      "B_price": "900",
      "B_units": 10,
      "B_contribution_each": "185.00",
      "total_units": 20,
      "total_contribution": "3125.00",
      "delta": "-425.00"
    }
  ]
}